Ilana has been working with online communities since 1999 and is currently CMO at audioBoom, with the HQ in London, England.
Previously she managed the community and launched reader comments on the Daily Mail website, and then did the same for The Sun with a replatforming project. She also developed and launched all the social media for ASOS.com, and has consulted for Trinity Mirror (The Mirror, The Daily Record, etc) Arcadia Group (Topshop, Topman, etc), River Island, and a range of smaller retailers and start-ups including Liv4now.com (the first venture-backed online community in the UK in 2000), Shopcade, (a social commerce platform) and Unbound (a crowdfunding book publishing platform).
Ilana is also a writer and her fourth novel is being published by Orion Books in 2016. When not being a workaholic, Ilana is training to become a competitive rifle shooter and is a member of the British Sporting Rifle Club.