I’m Srini Rao. I’m the host and founder of The Unmistakable Creative podcast where I’ve conducted over 500 interviews with thought leaders and people from all walks of life. This has given me an incredibly distinctive view into branding, storytelling, and marketing. I’ve also written multiple books including the WSJ Best Seller The Art of Being Unmistakable created planned and executed a 60 person conference called The Instigator Experience and recently signed an offer with Penguin Portfolio to write 2 books. Somewhere along the way my compass led me in the direction of an economics degree from UC-Berkeley and an MBA from Pepperdine University. Extracting unmistakable stories out of people is my superpower. And in my spare time I’m usually chasing waves.